Thanks to the recently agreed upon antitrust settlement that will set aside $20 million annually per school to compensate current and future college players over the next 10 years, we no longer have to pretend that the “student-athletes” as the NCAA still insists on calling them are still amateurs.

But someone is going to have to foot the bill for the significant new expense.

And there’s only so much that can be raised by passing the hat around to donors that may already be tapped out. Or close to it.

So new streams of revenue are needed.

To that end, the NCAA’s Playing Rules Oversight Panel last week approved the use of corporate logos on football fields for regular season games in all divisions. Effective immediately.

One large logo will be allowed at midfield with 2 smaller ads permissible in other areas of the field.

While schools will obviously sell that space to the highest bidder, here are a few school-specific suggestions that might be the most compatible with the identities of the ACC’s 17 football playing members:

Boston College: Samuel Adams Boston Lager.

You’ve seen the commercials. “Your cousin from Bah-ston” is the knucklehead who wears his hat backward and does ridiculous stuff like bringing a groundhog to a bar and giving a cringe-worthy wedding speech. Welp, the Eagles are the ACC’s quintessential obnoxious cousins from Bah-ston you wish you hadn’t invited to the party.

Cal: Spirit Airlines.

The Bears’ athletic program has experienced financial losses of nearly $68 million over the past 2 years, according to public reports. They’re also going to be doing a lot of cross-country travel now that they’re in the ACC. They’re going to be flying economy anyway. So why not team up with the Greyhound of the skies, an airline whose planes are already painted Cal’s school color?

Clemson: Orange Theory.

Everything else there is orange, from the overalls on the fans in the stands to the tiger paws painted on the road from the interstate to the stadium. It’s a natural.

Duke: Jersey Mike’s Subs.

This one makes even more sense. The university might be located in Durham, NC, but a large portion of the undergraduate population is from the Garden State. So why not make them feel right at home?

Florida State:

No explanation needed.

Georgia Tech: Waffle House.

The state of Georgia is scattered, smothered and covered with 433 of America’s favorite breakfast spots, more than anywhere else in the country. But why stop at a logo on the field? The sponsorship deal could also include a Waffle House location in Bobby Dodd Stadium where you can get some “good food fast” while you’re watching the game.

Louisville: Maker’s Mark.

Kentucky is bourbon country. If you want to be a top-shelf program, it makes sense to be associated with a top-shelf product. But if the Cardinals prefer to stay loyal to the lower-end hooch more fans are likely to sneak into the stadium in mini bottles, they can opt for Wild Turkey.

Miami: Ray-Ban.

The shades will come in handy at the games. Not only from the bright South Florida sun on autumn Saturday afternoons, but also from the glare off all the empty seats at Hard Rock Stadium when the Hurricanes once again fall short of their high preseason expectations.

North Carolina: Total Wine and More.

In addition to pinot grigio, chardonnay and merlot, they also carry a nice selection of gouda, fontina and brie. One-stop shopping for the wine-and-cheese crowd.

NC State: Bojangles.

Nothing says tailgating more than chicken, biscuits and syrupy sweet tea from North Carolina’s answer to Waffle House. And no one in North Carolina is more committed to tailgating than Wolfpack fans. NC State graduate and American Idol Scotty McCreery is already a spokesman for the chain. There’s also a Bojangles location within walking distance of Carter-Finley Stadium. So the connection is already there.

Pittsburgh: Primanti Bros.

No-brainer. They put the fries on the sandwich. It doesn’t get any more Pittsburgh than that.

SMU: Buc-ees.

If ACC teams are going to be traveling to Texas to play, they’re going to need a place to gas up and get some Beaver Nuggets for the trip back East. Fresh brisket on the board!

Stanford: Little Trees air fresheners.
The little brothers of Stanford’s goofy Tree mascot. In addition to logos on the field, school officials can hang those Little Trees all around the stadium to make the place smell better when their team stinks up the place.

Syracuse: Morton’s salt.

Syracuse was once known as Salt City because of the surrounding area’s abundant salt springs that led to it becoming a major center for salt production. But Morton’s could also be symbolic of the saltiness that became the trademark of long-time basketball coach Jim Boeheim during his time with the Orange. If all else fails, it can be used to salt the walkways surrounding the Dome so that no one slips and falls on those icy winter game days.

UVA: J. Crew.

Guys in ties. Girls in pearls. Somebody has to supply all those sundresses, polos with popped collars, Salmon-colored shorts and deck shoes.

Virginia Tech: Butterball.

Hokie Bird, the school’s mascot, is a turkey. Turkey legs are a staple of Tech’s pregame tailgates and they’re even sold at concession stands inside the stadium. When it comes to turkey, Butterball is the gold standard.

Wake Forest: Texas Pete.

The name might say Texas, but the reality is that the popular hot sauce was developed and is still manufactured in Winston-Salem. Having that Texas Pete logo on the field would all but guarantee that bit of trivia is mentioned on every television broadcast of a Wake Forest game. As if it’s the 1st time anyone has ever heard it.