Cheez-It Bowl will have new name, title sponsor beginning in 2023
The Cheez-It Bowl is no more.
The bowl game will now be known as the Pop-Tarts Bowl, it announced on Wednesday afternoon. Florida State defeated Oklahoma in what turned out to be the final iteration of the Cheez-It Bowl in 2022.
In 2023, the game will again be contested by teams from the ACC and the Big 12. It is scheduled for Dec. 28, 2023.
Mark your calendar because this football game is going to be 𝘾𝙍𝘼𝙕𝙔 𝙂𝙊𝙊𝘿!
— Pop-Tarts Bowl (@PopTartsBowl) May 31, 2023
“Since turning toast and jam into an ingenious toaster pastry almost 60 years ago, Pop-Tarts has always been about making the world more fun, more unexpected and more delicious for fans of all kinds,” Pop-Tarts senior director of marketing Heidi Ray said in a press release. “We’re ecstatic to be the new title sponsor of the Pop-Tarts Bowl with our partners at Florida Citrus Sports and cannot wait to host Crazy Good experiences for fans and players alike in Orlando, and for those joining us from home.”
By exchanging one snack sponsor for another, it could alleviate some confusion. Cheez-Itz will continue to be the title sponsor of the the Citrus Bowl, which is also played at Camping World Stadium in Orlando.
The ACC has won 4 of the last 5 meetings with the Big 12 in this bowl game.