Jack Swarbrick held an in-house live video chat on Thursday and covered a range of issues, including Notre Dame’s television contract negotiations.

Swarbrick’s main point was that the Fighting Irish have a “very specific goal” in negotiations for next the next TV contract: “We need the financial resources to compete with the schools in the Big Ten and the SEC. That’s a given here as we enter into new negotiations, we have a very specific goal to make sure we reach those levels because we want to compete.”

Outside of that, it’s to broadcast the games nationally, and give a chance to promote Notre Dame, with campus shots and views around the stadium.

“No one else is getting 90-second PSAs,” he said. “… It helps people understand more of Notre Dame.”

In August, John Ourand of Sports Business Journal reported that the school should expect around $60 million per year from a new contract — though it’s hard to predict how the media business will look three years from now.